The Story

Follow your dreams, live your beliefs and be driven by passion. For us it's all about children, fashion and creativity, so it is only natural that Chino Kids was born.

In 1996 we started Chino Kid.! Since then, it has grown to be one of Australia's top designer children's wear brands and is sold in the leading department stores and selected up-market boutiques. Chino Kids is also internationally acclaimed and has featured in world-renowned magazine publications such as 'Bambini Collezioni' (Italy), 'Elle' (Italy) and 'Junior' (UK).

The Chino Kids brand is a premium signature for truly unique and innovative children's wear. The designs are fresh, fun and undeniably chic. Our garments are of the finest quality with particular emphasis on using superior fabrics, which have unequalled softness, yet have the strength and durability to withstand the roughest wear.

Chino Kids produce two major ranges per year, catering for newborn babies through to 12 year olds. Each range features co-ordinates specifically designed to mix-and-match for kids who like to be active and comfortable, yet want to look good!